HOLIDAY BOOK SALE STRATEGY
With a few days left to shop for the season, I'm dropping into your inbox with some quick book selling tips. See if one or more of them fit your marketing plan!:
Charities. Over the holidays, choose a favorite charity and share a portion of your holiday sales with it. Then, make sure you let people know what you're up to! This a time of year when so many are in giving spirit; buyers will have an added reason to feel good about buying your book.
Price. In your "pitch" to media, bloggers, and buyers, accentuate your price point with messaging such as "Great Gifts for Young Professionals under $20!"
Limited-Time Gift Giving. Consider offering an add-on with your book that is available only during the holidays. Think a bonus worksheet to accompany the book, signed bookplates, a custom bookmark ... get creative!
Social Media/Author Newsletter. If you are active on Facebook, Goodreads, Twitter, LinkedIn, your blog, and other social platforms or if you have collected names for an author newsletter, show your holiday spirit with inspirational messages, especially as they relate to your book's topi! Create a unique holiday gift message on each platform, incorporating information from above (charity, special price, target audience, limited time offer, personalization, etcetera.) This may spark previous buyers to purchase your book as a gift.
Local Events. Check your library, civic organizations, religious community, and schools to find relevant holiday events where you and your book would be a welcome addition. Offer to sign books in person with gift bags or other giveaways!
Most of all, have fun and enjoy the holiday spirit by connecting with new readers and fans!