ARE YOU MISSING SOMETHING IN YOUR MARKETING?

When I ask that question to authors, the normal response is to list how they are promoting their books. Sometimes it includes social media platforms like Facebook, Instagram, Twitter, and LinkedIn. They may also say they have a page on their website dedicated to the book. Or maybe they have set up book signings at bookstores around the country. A few will mention that they talk about the book at conferences and speaking engagements.

This is all great, but what is missing because something is definitely missing. The author who uses conferences and speaking engagements is closest. Can you figure it out?

They never tell me who they are promoting to. If I ask, most of the time, they don’t know what to say. Sometimes, they give a half-hearted answer, but the fact is that as soon and they are done writing the book, they forget about their biggest marketing tool.

They forget about their audience.

I don’t think they do this on purpose because I believe that they still have their audience in mind, especially if they are working on a second book. But they don’t think about their audience when they start marketing their book.

Why write a book to a specific group of people if you are not going to market directly to them?

Let’s look at an example.

Marketing a DIY home redecorating book on Facebook is great, but if you just put up an ad or boost a post with no targeting, you may reach 1,000,000 people, but very few will be in your target audience. So, if you want to reach your audience, you have to create that target audience when you boost or run an ad.

What is the main takeaway here?

Remember your audience. You needed to know them when you wrote the book, so don’t ignore them once you are done. Remember them to help you better promote your book, which leads to more sales! Your audience can take you to best-seller status, but only if they know you are there.