CAN’T EXPAND YOUR REACH? HERE’S A SOLUTION!
You have a message you want to share, so you’ve set up a website and maybe have a brick-and-mortar location. You possibly have an online course or podcast. However, you feel that you aren’t reaching enough people.
You put money into search engine optimization and social media ads. But you’re not getting much response, and when there is a response, it is only a trickle. Definitely not a good return on investment.
Your course gets some students, but they are sporadic; and few ever finish.
You decide to try to do more on social media to promote your business, course, or podcast. You’ve seen all these coaches and business people live streaming, so you try it. More social media ads are created to promote your upcoming live stream, and when it finally is time, only your current following shows up. You’re not gaining new followers and, therefore, are not being heard by more of the people you are trying to reach.
After all that and you still don’t feel like you’ve reached those who you are targeting.
You probably feel like you have done everything to reach out and share your knowledge, but have you? What have you left out?
You may have considered it but thought it was too much hassle or time.
I have the answer, and it is easier and less hassle than you can imagine.
Ready for the answer?
You’ve left out writing a book!
Yes, writing a book is less hassle than creating ads, completing A/B testing, setting up and doing live streams, and everything else you’ve been doing. Think about it. You can write anywhere and anytime. All you need to do is figure out what you’re going to be writing. Actually, there is a little bit more to it than that but not much. Writing a book can get your message out to more people more effectively than you can by yourself.
Think of how many books you have read this year so far. How about the number of books you read last year? My guess is that you have read more than just a few. Most business people read dozens every year to stay up to date in their industry and improve themselves.
Why shouldn’t your book—your message—be out there with the others?
It should! In a previous blog post, we talked about leaving money on the table, and that is precisely what you do when you don’t consider writing a book.
You may be thinking there are already tons of books out on your subject. There probably are, but the point is they are not your book.
No one reads just one book on a subject. Plus, readers prefer to read new books on a subject. This means that your view of the subject is wanted, and that is super new is even better.
Moving a course or podcast to book form is a relatively easy task. Likewise, moving your message from oral to written is easy. (Think presentations, podcast interviews, and webinar recordings.) A book will expand your reach and grow your audience. You’ll be finally getting your message to all those people you haven’t been able to reach in other ways.
Don’t make the mistake that so many others make by letting your message get missed. Now is the time to sit down and write! It is time to write your book!
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Content credit: C. Storm
Image credit: Daniele Franchi