WHICH PUBLISHING OPTION IS RIGHT FOR YOU?
In recent posts, we detailed the different kinds of publishing available to go-getters, positioning more people to get their content out to the world, and we conducted a comparison of those three types of publishing to give you a better idea of how each one stacks up against the others. Now, the big question is …
Which should you choose?
Traditional Publishing
This route of publishing works well for an author with a BIG platform—think celebrities, well-known politicians, and social media influencers—and/or an author who has already published a book that sold well. In reality, this is not an option for 99% of people.
Self-Publishing
This route of publishing works well for an author …
With a lot of time to devote to the book.
Who wants to manage all the details.
Who wants or needs to keep costs down.
Hybrid Publishing
This route of publishing works well for an author whose objective may not be about making money from book sales. It works well for someone who ...
Sees the upfront fee as an investment in his/her future.
Does not have the time or interest in managing all the details and would rather leave it all to the professionals.
Does not want to manage all the details.
Has the money or is willing to pay for a professional product.
Sees other avenues for monetizing his/her book (speaking engagements, attracting clients for bigger projects, using the book as a basis for leading masterminds or master classes).
Hybrid publishing is also a good fit for someone who wants to …
Leave a legacy.
Use the book to further establish his/her brand or grow business.
Launch or grow his/her career.
Make a difference.
Inspire others.
Tell a personal story.
Add “published author” to an already impressive list of accomplishments.
Establish him/herself as an authority on a topic.
Have a book that will serve as an “elevated business card.”
Provide added value to clients and/or members of his/her community.
Give his/her followers another way to connect with him/her.
Be seen as an expert in his/her industry.
So which one is the right choice? To which option should you say “yes”?
Here’s the answer: The option that has you nodding your head, the one that makes the most sense for your personal goals and objectives, the one that resonates the most with you … that is the one you should choose.
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Content credit: B. McGowen-Hawkins and D. Hurley
Image credit: Drahomír Posteby-Mach