ARE YOU LEAVING MONEY ON THE TABLE?

Most coaches, consultants, and professional speakers love what they do—or they wouldn’t do it. They love what they do because they help people solve problems and often teach them to achieve more in life.

However, there are only so many hours in a day. This means that while most of them wish they could help more people, they can’t without burning themselves out … or can they?

Sometimes, these coaches and consultants start offering group sessions and become professional speakers. Sometimes all these professionals decide that creating courses to spread their ideas is the best option. There is an avenue that many haven’t breached for a variety of reasons, but it is not only a viable and strong option but is also a source of income in the long term … and many coaches, consultants, and professional speakers do not even consider it!

If they are working with clients one-on-one or in groups, speak at conferences, and have online courses and webinars, what avenue are they missing? How can they reach more people and create another income stream?

They are missing the avenue that can be scary and may even be scarier than speaking to a crowd to some people. It is an avenue that is also a great marketing tool and can be extremely profitable.

Still not sure what it is?

These professionals haven’t published their books!

This is one of the best ways to reach potential clients and get in front of people who haven’t heard about you or your ideas!

Publishing a book keeps your ideas flowing to those who have worked with you directly, taken your online course, or heard you speak and want more!

Publishing a book can open up a whole new world of possibilities.

If you are just starting as a coach or consultant or if you haven’t had many speaking engagements, you need to build a client base.

Maybe you have been in business a while, and right now, you have enough clients and speaking engagements are being scheduled; but you want to expand your client base.

Perhaps you have enough clients and even have a waitlist of people who want to work with you, but you want to reach more people!

If any of these situations resonate with you, then why haven’t you written and published a book?

Some common excuses are “I don’t have the time” and “I wouldn’t know where to start.” There are others, but you get the idea.

Yes, publishing does take time, and there is a process to writing and publishing a book; but let’s go back to the scary part for just a moment.

First, publishing a book is scary. Whether you know about the publishing business or not, putting your work out to the world can be scary. What if no one buys it? What if it is a flop? What if the writing is no good? What if? What if? What if?

If you listen to the “what if’s,” though, would you have picked your current career? Probably not. Maybe you didn’t have any “what if” moments when you decided on your current path. Either way, you took a risk, and you are now doing something you love.

Yes, publishing a book can scary, but it can also be exciting. Think of it as just another risk you are taking to enhance your career and grow your business.

There is no better way to share your knowledge and ideas with potential clients—which could be anyone in the general population—than publishing a book!

Let’s get back to those other excuses. Those who say they don’t have time or don’t know where to start need to think about and answer this question: How hard would it be to take that course, presentation, your coaching plan you use with individual clients and change it into a book?

Did you just have an ah-ha moment?

Well, you should have because you already have the basis of the book within your grasp. All you need to do is rework the content into a book. The best part is that book coaches and publishers will help you move that course, business or coaching plan, or presentation into a book format.

If you really don’t have time or worry about your writing skills, you can work with a writing coach or a ghostwriter. He/she will take your information and turn it into a book. Many publishers work with ghostwriters, so you wouldn’t even need to worry about finding the right one. 

I trust you can see that publishing your book is within your reach. So now, what is the excuse?

Every day you wait on writing and publishing your book, you are leaving money on the table quite literally. You could have this book in the hands of potential clients in less time than you imagine, and you could be building your client base and reaching more people. This is why you expanded to group sessions, created that course, or started scheduling speaking engagements at conventions and workshops.

Not to mention you will continue to receive money every time someone purchases the book and get new clients or speaking engagements from it. That’s limitless marketing for you!

Publishing your book is the next logical step.

Even if you’re not sold on the idea of publishing a book, it can’t hurt to consider it. Talk to people you trust and ask them what they think about the idea. Ask your current clients what benefits you have provided to them to give you an idea about the content of the book. Your trusted colleagues, family, and clients will love the idea.

Take a minute and think about how publishing your book could change your life. Are you ready to take that next step? Then do it! Publish!  Your!  Book!

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Content credit: C. Storm

Image credit: Andre Taissin