LINKEDIN AND YOUR SELLING STRATEGY

How often have you scrolled through LinkedIn in recent days?

Maybe you’re getting burned out and are looking for a new job—your LinkedIn network is perfect for this.

Maybe your company is hiring for a new position—your LinkedIn network is perfect for this, too.

Maybe you are trying to get a few new clients or land some speaking engagements—again, your LinkedIn network is perfect for this.

But as an author, have you ever considered your LinkedIn network as a marketing tool for your professional niche book? Better yet, have you even considered running LinkedIn ads to sell your book?

Most people don’t think of LinkedIn as a sales platform, but that’s thinking incorrectly.

LinkedIn is getting more personal every day. (Not that that’s necessarily a good thing, but that’s another conversation.) Sure, it is really an outlet for professionals, recruiters, and job seekers, but there are also motivational posts, inspirational posts, bragging posts, and more. Plus, aren’t some of the people on this platform the specific audience you want to reach with your book?

LinkedIn is a great place to build an author platform. Not only will you be able to target your specific audience, but you’ll also be able to promote courses, other books, and people, and you can book speaking engagements.

Plus, it is easier than running Meta (Facebook) ads, and it gives you tracking information easier than Meta.

How many people could you reach in a specific professional industry on LinkedIn? Probably more than you think, and it is much easier to target them since people are, by the process of signing up for LinkedIn, placed in a professional category.

No searching for the right industry keywords. No searching for the right age group.

You will target your direct audience quickly and will probably get better results because these people, when scrolling LinkedIn, are focused on their professional lives and professional development.

Sure, fiction novelists can use this, too, but LinkedIn ads will definitely be the social media platform to use for those who write nonfiction and have a specific niche they are trying to reach. In fact, this is what LinkedIn was made to do.

This month try something new. Put part of your book marketing monthly budget toward a LinkedIn ad or two and see for yourself what an excellent investment LinkedIn ads can be for an author.

Got a new idea for a book? Schedule your consultation call today!