ARE YOU AND YOUR BOOK ON TIKTOK
TikTok? Again?
My book isn’t for kids.
My book is high tech and no one on TikTok knows anything other than phone apps or figuring out what to wear for prom.
My book is about sales. What do people on TikTok know about sales?
Many authors are saying things just like this and more. They think TikTok is for a younger crowd. They think TikTok is only for people that have no time for important things like college, jobs, and such. But they are wrong.
TikTok is one of the biggest platforms out there for people in their 30s, 40s, 50s, and beyond. In fact, there are hashtags such as #over30 #over40, #over50, and so on that can be used with #booktok. And if recent trends in viewers are correct, then most viewers are in the over 30 age bracket.
Whether you are self-published or published through a traditional publisher, you need to be on TikTok because BookTok is changing the way books are marketed, and it is also influencing the types of books publishers are interested in pursuing and publishing.
What does this mean for self-published authors? You can follow the trends to figure out what to write next.
The fact is everyone can use TikTok, and unlike other social media platforms, you don’t have to create new content consistently. You can create content and share on other platforms, like stories on Instagram and reels on Facebook. You can stitch content to other influencers and get yourself out to their following. You can also repost old content for a fresh hit on the For You Page algorithm.
The possibilities are endless. However, you want organic content not paid ads. Most TikTok users don’t watch ads, swiping through them quickly which removes them from the algorithms. Creating interesting organic content just once a week can bring more readers into your audience than TikTok ads or other social media platforms. Yes, even in the older audiences.
If you’re not comfortable making a lot of content, get your finished books out their to #BookTok influencers in your niche. They are out there, and they are talking about books daily. It is the same concept as using Bookstagrammers or BookTubers to talk about your book. Finding influencers on any social media works, but on TikTok they have an extra special place with viewers. So, use them!
When a trend aligns with your book’s topic, it doesn’t matter if you wrote your book last week or last year, you can use that trend to bring your book to the forefront and build sales.
TikTok is not just for kids. It is a viable platform to not only introduce your new books but to also refocus on older books and share your knowledge. You can also find a new topic to write about by looking at your followers and their comments to your videos. Don’t ignore or downplay any social media. Use it to your advantage because it can’t do anything but increase your book sales.
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Content credit: C. Storm